Privacy Policy

This Privacy Policy describes how DeSheng Sake collects, uses, and discloses your personal information when you visit, use ourservices, or make a purchase from ds1958.com (the "Site") orotherwise communicate with us (collectively, the "Services"). Forpurposes of this Privacy Policy, "you" and "your" refer toyou, the user of the Services, whether you are a customer, website visitor, oranother individual whose information we have collected pursuant to this PrivacyPolicy.

Please read this Privacy Policy carefully. Byusing and accessing any of the Services, you agree to the collection, use, anddisclosure of your information as described in this Privacy Policy. If you donot agree to this Privacy Policy, please do not use or access any of theServices.

1.1. Changes to This Privacy Policy

We may update this Privacy Policy from time totime, including to reflect changes to our practices or for other operational,legal, or regulatory reasons. We will post the revised Privacy Policy on theSite, update the "Last updated" date, and take any other stepsrequired by applicable law.

1.2. How We Collect and Use Your PersonalInformation

To provide the Services, we collect and havecollected personal information about you from various sources over the past 12months, as outlined below. The information that we collect and use variesdepending on how you interact with us.

In addition to the specific uses outlinedbelow, we may use the information we collect about you to communicate with you,provide the Services, comply with any applicable legal obligations, enforce anyapplicable terms of service, and to protect or defend the Services, our rights,and the rights of our users or others.

1.2.1. What Personal Information We Collect

The types of personal information we collectdepend on how you interact with our Site and use our Services. When we refer to"personal information," we mean information that identifies, relatesto, describes, or can be associated with you. The following sections describethe categories and specific types of personal information we collect.

1.2.2. Information We Collect Directly from You

Information that you directly submit to usthrough our Services may include:

  • Basic contact details such as your name, address, phone number, email.
  • Order information such as your name, billing address, shipping address, payment confirmation, email address, phone number.
  • Account information such as your username, password, and security questions.
  • Shopping information such as the items you view, add to your cart, or add to your wishlist.
  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require youto directly provide us with certain information about yourself. You may choosenot to provide this information, but doing so may prevent you from using oraccessing these features.

1.2.3. Information We Collect Through Cookies

We automatically collect certain informationabout your interaction with the Services ("Usage Data"). To do this,we may use cookies, pixels, and similar technologies ("Cookies").Usage Data may include information about how you access and use our Site andyour account, including device information, browser information, networkconnection information, your IP address, and other details regarding yourinteraction with the Services.

1.2.4. Information We Obtain from Third Parties

We may also obtain information about you fromthird parties, including from vendors and service providers who collectinformation on our behalf, such as:

  • Companies that support our Site and Services.
  • Payment processors who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services requested, in order to perform our contract with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third partieswill be treated in accordance with this Privacy Policy. We are not responsibleor liable for the accuracy of the information provided to us by third partiesand are not responsible for any third party's policies or practices. For moreinformation, see the section below, "Third Party Websites and Links."

1.2.5. How We Use Your Personal Information

  • Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, send notifications related to your account, purchases, returns, exchanges, and other transactions, create and maintain your account, arrange for shipping, facilitate returns and exchanges, and enable you to post reviews.
  • Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text message, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
  • Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you register for an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
  • Communicating with You: We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest to respond to you, provide effective services, and maintain our business relationship with you.

1.3. Cookies

We use Cookies to power and improve our Siteand Services (including to remember your actions and preferences), runanalytics, and better understand user interaction with the Services (in ourlegitimate interests to administer, improve, and optimize the Services). We mayalso permit third parties and service providers to use Cookies on our Site tobetter tailor services, products, and advertising.

Most browsers automatically accept Cookies bydefault, but you can choose to set your browser to remove or reject Cookies.Please keep in mind that blocking or removing Cookies may impact your userexperience and cause certain Services to work incorrectly or becomeunavailable.

1.4. How We Disclose Personal Information

We may disclose your personal information tothird parties for legitimate purposes, as described in this Privacy Policy.These circumstances may include:

  • With vendors or third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
  • With business and marketing partners to provide services and advertise to you. These partners will use your information in accordance with their privacy policies.
  • When you request or consent to the disclosure of certain information to third parties, such as when we ship you products or through social media login integrations.
  • With our affiliates or within our corporate group for legitimate business interests.
  • In connection with a business transaction, such as a merger or bankruptcy, to comply with legal obligations, respond to subpoenas or other legal requests, enforce terms of service, or protect our rights and those of our users.

1.5. User-Generated Content

The Services may allow you to post productreviews or other user-generated content. If you choose to submit content topublic areas of the Services, this content will be accessible to anyone.

We do not control who will access your publiclyavailable information and cannot ensure that others will respect your privacy.We are not responsible for the privacy or security of information that you makepublic or for the accuracy, use, or misuse of information you disclose orreceive from third parties.

1.6. Third-Party Websites and Links

Our Site may include links to third-partywebsites or platforms not controlled by us. If you visit these links, weencourage you to review their privacy policies and terms. We are notresponsible for the privacy or security of these third-party sites.

1.7. Children’s Data

The Services are not intended for children, andwe do not knowingly collect personal information from children. If you are aparent or guardian of a child who has provided us with personal information,please contact us using the details below to request deletion.

1.8. Security and Retention of Your Information

No security system is completely secure. Wecannot guarantee perfect security. Please avoid using unsecured communicationchannels for sensitive or confidential information.

We retain personal information for as long asnecessary to fulfill the purposes outlined in this Privacy Policy, comply withlegal obligations, resolve disputes, and enforce agreements.

1.9. Your Rights and Choices

Depending on where you live, you may havecertain rights concerning your personal information. These rights include:

  • Right to Access / Know: Request access to personal information we hold about you.
  • Right to Delete: Request deletion of personal information we maintain about you.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right of Portability: Request a copy of your personal information and have it transferred to a third party.
  • Restriction of Processing: Ask us to stop or limit the processing of your personal information.
  • Withdrawal of Consent: If consent is used to process your personal information, you may withdraw it at any time.
  • Appeal: If we decline your request, you have the right to appeal.
  • Managing Communication Preferences: You may opt-out of promotional emails at any time via the unsubscribe option.

You may exercise these rights by contacting usor as specified on our Site.

1.10. Complaints

If you have complaints about how we processyour personal information, please contact us. If you are not satisfied with ourresponse, depending on where you live, you may have the right to lodge acomplaint with your local data protection authority.

1.11. International Users

We may transfer and process your personalinformation outside your country of residence, including in the United Kingdom.Transfers outside Europe will rely on mechanisms like the European Commission'sStandard Contractual Clauses.

1.12. Contact

For questions about this Privacy Policy or yourrights, please contact us at [email protected].