Privacy Policy

This Privacy Policydescribes how Desheng(the "Site", "we", "us", or "our")collects, uses, and discloses your personal information when you visit, use ourservices, or make a purchase from desheng.com [网站域名，我编的] (the"Site") or otherwise communicate with us (collectively, the"Services"). For purposes of this Privacy Policy, "you" and"your" means you as the user of the Services, whether you are acustomer, website visitor, or another individual whose information we havecollected pursuant to this Privacy Policy.

Please read thisPrivacy Policy carefully. By using and accessing any of the Services, you agreeto the collection, use, and disclosure of your information as described in thisPrivacy Policy. If you do not agree to this Privacy Policy, please do not useor access any of the Services.

1.1.Changes to This Privacy Policy

Wemay update this Privacy Policy from time to time, including to reflect changesto our practices or for other operational, legal, or regulatory reasons. Wewill post the revised Privacy Policy on the Site, update the "Lastupdated" date and take any other steps required by applicable law.

1.2.How We Collect and Use Your Personal Information

Toprovide the Services, we collect and have collected over the past 12 monthspersonal information about you from a variety of sources, as set out below. Theinformation that we collect and use varies depending on how you interact withus.

Inaddition to the specific uses set out below, we may use information we collectabout you to communicate with you, provide the Services, comply with anyapplicable legal obligations, enforce any applicable terms of service, and toprotect or defend the Services, our rights, and the rights of our users orothers.

1.2.1.           What Personal Information We Collect

Thetypes of personal information we obtain about you depends on how you interactwith our Site and use our Services. When we use the term "personalinformation", we are referring to information that identifies, relates to,describes or can be associated with you. The following sections describe thecategories and specific types of personal information we collect.

1.2.2.           Information We Collect Directly from You

Informationthat you directly submit to us through our Services may include:

Basiccontact details including your name, address, phone number, email.

Orderinformation including your name, billing address, shipping address, paymentconfirmation, email address, phone number.

Accountinformation including your username, password, security questions.

Shoppinginformation including the items you view, put in your cart or add to your wishlist.

Customersupport information including the information you choose to include incommunications with us, for example, when sending a message through theServices.

Somefeatures of the Services may require you to directly provide us with certaininformation about yourself. You may elect not to provide this information, butdoing so may prevent you from using or accessing these features.

1.2.3.           Information We Collect through Cookies

Wealso automatically collect certain information about your interaction with theServices ("Usage Data"). To do this, we may use cookies, pixels andsimilar technologies ("Cookies"). Usage Data may include informationabout how you access and use our Site and your account, including deviceinformation, browser information, information about your network connection,your IP address and other information regarding your interaction with theServices.

1.2.4.           Information We Obtain from Third Parties

Finally,we may obtain information about you from third parties, including from vendorsand service providers who may collect information on our behalf, such as:

·      Companies who support our Site and Services.

·      Our payment processors, who collect payment information(e.g., bank account, credit or debit card information, billing address) toprocess your payment in order to fulfill your orders and provide you withproducts or services you have requested, in order to perform our contract withyou.

·      When you visit our Site, open or click on emails we sendyou, or interact with our Services or advertisements, we, or third parties wework with, may automatically collect certain information using online trackingtechnologies such as pixels, web beacons, software developer kits, third-partylibraries, and cookies.

Anyinformation we obtain from third parties will be treated in accordance withthis Privacy Policy. We are not responsible or liable for the accuracy of theinformation provided to us by third parties and are not responsible for anythird party's policies or practices. For more information, see the sectionbelow, Third Party Websites and Links.

1.2.5.           How We Use Your Personal Information

·      Providing Products and Services. We use your personalinformation to provide you with the Services in order to perform our contractwith you, including to process your payments, fulfill your orders, to sendnotifications to you related to you account, purchases, returns, exchanges orother transactions, to create, maintain and otherwise manage your account, toarrange for shipping, facilitate any returns and exchanges and to enable you topost reviews.

·      Marketing and Advertising. We use your personalinformation for marketing and promotional purposes, such as to send marketing,advertising and promotional communications by email, text message or postalmail, and to show you advertisements for products or services. This may includeusing your personal information to better tailor the Services and advertisingon our Site and other websites.

·      Security and Fraud Prevention. We use your personalinformation to detect, investigate or take action regarding possiblefraudulent, illegal or malicious activity. If you choose to use the Servicesand register an account, you are responsible for keeping your accountcredentials safe. We highly recommend that you do not share your username,password, or other access details with anyone else. If you believe your accounthas been compromised, please contact us immediately.

·      Communicating with you. We use your personalinformation to provide you with customer support and improve our Services. Thisis in our legitimate interests in order to be responsive to you, to provideeffective services to you, and to maintain our business relationship with you.

1.3.Cookies

Weuse Cookies to power and improve our Site and our Services (including toremember your actions and preferences), to run analytics and better understanduser interaction with the Services (in our legitimate interests to administer,improve and optimize the Services). We may also permit third parties andservices providers to use Cookies on our Site to better tailor the services,products and advertising on our Site and other websites.

Mostbrowsers automatically accept Cookies by default, but you can choose to setyour browser to remove or reject Cookies through your browser controls. Pleasekeep in mind that removing or blocking Cookies can negatively impact your userexperience and may cause some of the Services, including certain features andgeneral functionality, to work incorrectly or no longer be available.Additionally, blocking Cookies may not completely prevent how we shareinformation with third parties such as our advertising partners.

1.4.How We Disclose Personal Information

Incertain circumstances, we may disclose your personal information to thirdparties for legitimate purposes subject to this Privacy Policy. Suchcircumstances may include:

·      With vendors or other third parties who perform services onour behalf (e.g., IT management, payment processing, data analytics, customersupport, cloud storage, fulfillment and shipping).

·      With business and marketing partners to provide services andadvertise to you. Our business and marketing partners will use your informationin accordance with their own privacy notices.

·      When you direct, request us or otherwise consent to ourdisclosure of certain information to third parties, such as to ship youproducts or through your use of social media widgets or login integrations,with your consent.

·      With our affiliates or otherwise within our corporate group,in our legitimate interests to run a successful business.

·      In connection with a business transaction such as a mergeror bankruptcy, to comply with any applicable legal obligations (including torespond to subpoenas, search warrants and similar requests), to enforce anyapplicable terms of service, and to protect or defend the Services, our rights,and the rights of our users or others.

Wehave, disclosed the following categories of personal information and sensitivepersonal information (denoted by *) about users for the purposes set out abovein "How we Collect and Use your Personal Information" and "Howwe Disclose Personal Information":P

1.5.User Generated Content

TheServices may enable you to post product reviews and other user-generatedcontent. If you choose to submit user generated content to any public area ofthe Services, this content will be public and accessible by anyone.

Wedo not control who will have access to the information that you choose to makeavailable to others, and cannot ensure that parties who have access to suchinformation will respect your privacy or keep it secure. We are not responsiblefor the privacy or security of any information that you make publiclyavailable, or for the accuracy, use or misuse of any information that youdisclose or receive from third parties.

1.6.Third Party Websites and Links

OurSite may provide links to websites or other online platforms operated by thirdparties. If you follow links to sites not affiliated or controlled by us, youshould review their privacy and security policies and other terms andconditions. We do not guarantee and are not responsible for the privacy orsecurity of such sites, including the accuracy, completeness, or reliability ofinformation found on these sites. Information you provide on public orsemi-public venues, including information you share on third-party socialnetworking platforms may also be viewable by other users of the Services and/orusers of those third-party platforms without limitation as to its use by us orby a third party. Our inclusion of such links does not, by itself, imply anyendorsement of the content on such platforms or of their owners or operators,except as disclosed on the Services.

1.7.Children’s Data

TheServices are not intended to be used by children, and we do not knowinglycollect any personal information about children. If you are the parent orguardian of a child who has provided us with their personal information, youmay contact us using the contact details set out below to request that it bedeleted.

Asof the Effective Date of this Privacy Policy, we do not have actual knowledgethat we “share” or “sell” (as those terms are defined in applicable law)personal information of individuals under 16 years of age.

1.8.Security and Retention of Your Information

Pleasebe aware that no security measures are perfect or impenetrable, and we cannotguarantee “perfect security.” In addition, any information you send to us maynot be secure while in transit. We recommend that you do not use unsecurechannels to communicate sensitive or confidential information to us.

Howlong we retain your personal information depends on different factors, such aswhether we need the information to maintain your account, to provide theServices, comply with legal obligations, resolve disputes or enforce otherapplicable contracts and policies.

1.9.Your Rights and Choices

Dependingon where you live, you may have some or all of the rights listed below inrelation to your personal information. However, these rights are not absolute,may apply only in certain circumstances and, in certain cases, we may declineyour request as permitted by law.

·      Right to Access / Know. You may have a right to requestaccess to personal information that we hold about you, including detailsrelating to the ways in which we use and share your information.

·      Right to Delete. You may have a right to requestthat we delete personal information we maintain about you.

·      Right to Correct. You may have a right to requestthat we correct inaccurate personal information we maintain about you.

·      Right of Portability. You may have a right to receivea copy of the personal information we hold about you and to request that wetransfer it to a third party, in certain circumstances and with certainexceptions.

·      Restriction of Processing: You may have the right to askus to stop or restrict our processing of personal information.

·      Withdrawal of Consent: Where we rely on consent toprocess your personal information, you may have the right to withdraw thisconsent.

·      Appeal: You may have a right to appeal our decision if we declineto process your request. You can do so by replying directly to our denial.

·      Managing Communication Preferences: We may send youpromotional emails, and you may opt out of receiving these at any time by usingthe unsubscribe option displayed in our emails to you. If you opt out, we maystill send you non-promotional emails, such as those about your account or ordersthat you have made.

Youmay exercise any of these rights where indicated on our Site or by contactingus using the contact details provided below.

Wewill not discriminate against you for exercising any of these rights. We mayneed to collect information from you to verify your identity, such as youremail address or account information, before providing a substantive responseto the request. In accordance with applicable laws, You may designate anauthorized agent to make requests on your behalf to exercise your rights.Before accepting such a request from an agent, we will require that the agentprovide proof you have authorized them to act on your behalf, and we may needyou to verify your identity directly with us. We will respond to your requestin a timely manner as required under applicable law.

1.10.        Complaints

Ifyou have complaints about how we process your personal information, pleasecontact us using the contact details provided below. If you are not satisfiedwith our response to your complaint, depending on where you live you may havethe right to appeal our decision by contacting us using the contact details setout below, or lodge your complaint with your local data protection authority.

1.11.        International Users

Pleasenote that we may transfer, store and process your personal information outsidethe country you live in, including the United Kingdom. Your personalinformation is also processed by staff and third party service providers andpartners in these countries.

Ifwe transfer your personal information out of Europe, we will rely on recognizedtransfer mechanisms like the European Commission's Standard ContractualClauses, or any equivalent contracts issued by the relevant competent authorityof the UK, as relevant, unless the data transfer is to a country that has beendetermined to provide an adequate level of protection.

1.12.        Contact

Shouldyou have any questions about our privacy practices or this Privacy Policy, orif you would like to exercise any of the rights available to you, please call 电话 or email us at 邮箱or contact us at 地址, United Kingdom.